TV Campaign
Role: ACD/Art Director
Agency: 140 (Verizon In-house)
Director: Aaron Stoller
Production: Biscuit
Edit: No.6
Social
For the NFL season we leveraged our partnership with the league to let customers know we were giving away tickets all season long in the Verizon Up app. We created content with 13 NFL players resulting in a national :30 and :15 (which also ran on the jumbotron at kickoff), unique videos for each player and so many GIFs that the GIPHY page seems to scroll forever. The content ran as targeted paid on our own channels and organic on the players channels.
Role: ACD/Concept, Art Direction & Design
Agency: 140 (Verizon In-House)
Director: Damien Drake
Production: Versus
Edit: Cosmo Street
Be Your Best Self
Social Campaign (TikTok/IG/YouTube)
Beloved by Love Beauty and Planet wanted to make a splash on TikTok, so we collaborated with TikTok music creator Lenii to create a killer track, then we brought on some of the biggest beauty influencers to create a fun and visually stunning music video. We created a :60 with the full song for platforms like YouTube, a :15 cutdown and each of our stars got their own unique video to post for their followers to see (Leilani’s video got 27 million views).
Role: Creative Director / Led team on concept development, art direction & copywriting
Agency: Movers+Shakers
Music/Song (Original): Lenii
Director: Cole Santiago
Production/Edit: Field Trip
Rewards you really, really want.
Social / Digital / In-app / OOH / Retail
We successfully launched Verizon Up, the new Verizon Wireless rewards program, in fall of 2017, so for 2018 we came out swinging and developed a robust social-led campaign that also ran across all Verizon owned digital channels, the in-app experience, a Times Square billboard, retail, pre-roll, and the campaign idea bled over into how we framed all of our music and sports related events.
As creative leads, my partner and I were also responsible for creative oversight of our partner agencies to maintain visual and tonal consistency.
With all of that combined we blew benchmarks out of the water and surpassed our 2018 enrollment goal of 7.3 million. It was a long and productive year.
Role: ACD/Concept, Art Direction & Design
Agency: Verizon (In-house)
Director: Shane Griffin
Production/Edit: Los York
Color: Co. 3
Social/Digital Campaign - Facebook, YoutTube Pre-roll, Instagram, Giphy
To launch Dew's new Boldly Refined beverage, we created the Gentlemen of the Jacket campaign, featuring pro skater Theotis Beasley. The campaign was launched with a long-form video and followed up with targeted pre-roll spots, fun how-to videos, as well as organic and paid snackable content across Facebook, Instagram, and Twitter.
The result? The most successful new product launch in the brand's history, and a bronze Telly Award for online video.
Role: Creative Director - Art Direction, Copy Direction & Design Direction
Agency: VaynerMedia
Production/Edit: Vayner Studio
Token of Love
Not all gifts are created equal, and for some, the annual “day of love” can drum up dreaded memories of getting a gift that made them say ‘WTF’ instead of feeling the love.
To air out the woes of Valentine’s Day pasts, we used Twitter to help people playfully share their worst V-day gifts. And, we gave those gifts an upgrade by turning them into the ultimate gift for 2022— an ultra-collectible NFT.
First, we posed a simple question on Twitter, “what’s the worst Valentine’s gift you ever got?”. The response was massive, and the NFT community was all in, tweeting Verizon their gifting horror stories. Then, we partnered with one of the hottest NFT collectives, Chibi Labs. Over Valentine’s Day weekend, Verizon and Chibi Labs got to work: designing, developing, and minting a collection of 20 NFTs based on the community's responses.
On February 14, we lovingly delivered the NFTs to people’s crypto wallets—making forgettable gifts like musky cologne and spoiled chocolate curated works of art. And, when you give love, you get a lot of love in return.
The first post in the series, on Feb 2, received the overall highest comments out of all Twitter content published over the past year (36x organic Twitter average). Overall, our Token of Love activation garnered 293k+ organic impressions, 1k submissions, an overall interaction rate of 5.63% on Twitter (+280% above the platform benchmark of 1.48%), and we drove a 0.33% Comment Rate on Twitter, ranking #1 out of all content categories and 10x above the platform average.
All with $0 in paid media.
We flipped the world’s worst Valentine’s gifts into ones worthy of the metaverse.
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Role: Creative Director - Concept, Art Direction & Design Direction
Partner/CD: Gene Albamonte
Tapping into the craze that was Game of Thrones, we partnered with HBO to create a social activation in the lead-up to the series finale. We had user answer a few questions and served them up a personalized piece of content with the house sigil that their loyalties aligned to most. The response was overwhelming and a first of it’s kind activation for Verizon Fios.
Role: Creative Director - Concept, Art Direction, Copywriting, Design Direction
:06 social videos
Fios delivers incredible HDTV, so what better place to kick off your college football season?
Our challenge here was an already purchased :06 media buy and no ability to use any college football names or logos. BUT, we could use fight songs, so we found real college football fans and had them hum their college fight-song!
My role: ACD - Concept & Art Direction
Agency: Verizon (In-house)
Director: Adam Uhl
Edit: In-house
Tech , Experiential
To launch Bud Light in the UK we thought we'd give it away from a vending machine in Shoreditch.
The catch? The machine would only dispense a can if you asked for it in an American accent.
Role: Assoc. Creative Director
Copywriter: Lucy Everett / CD: Ryan Murphy
Agency: VaynerMedia London
