Social/Digital Campaign - Facebook, YoutTube Pre-roll, Instagram, Giphy
To launch Dew's new Boldly Refined beverage, we created the Gentlemen of the Jacket campaign, featuring pro skater Theotis Beasley. The campaign was launched with a long-form video and followed up with targeted pre-roll spots, fun how-to videos, as well as organic and paid snackable content across Facebook, Instagram, and Twitter.
The result? The most successful new product launch in the brand's history, and a bronze Telly Award for online video.
Role: Creative Director - Art Direction, Copy Direction & Design Direction
Agency: VaynerMedia
Production/Edit: Vayner Studio