Be Your Best Self
Social Campaign (TikTok/IG/YouTube)
Beloved by Love Beauty and Planet wanted to make a splash on TikTok, so we collaborated with TikTok music creator Lenii to create a killer track, then we brought on some of the biggest beauty influencers to create a fun and visually stunning music video. We created a :60 with the full song for platforms like YouTube, a :15 cutdown and each of our stars got their own unique video to post for their followers to see (Leilani’s video got 27 million views).
Role: Creative Director / Led team on concept development, art direction & copywriting
Agency: Movers+Shakers
Music/Song (Original): Lenii
Director: Cole Santiago
Production/Edit: Field Trip